Wednesday, January 29, 2014

Facebook advertisers target people who visited their site

Facebook has launched a new feature that allows businesses to target their audience from those who have visited their website or mobile app.

This decision is a direct response to feedback from businesses that say they don’t want to choose an ad unit when creating the ad.  Facebook has narrowed down the objectives  to: Clicks to Website, Website Conversions, Page Post Engagement, Page Likes, App Installs, App Engagement, In-store Offer claims and Event Responses.

News Feed ads have seen a rise in popularity from the enhanced call-to-action buttons.

Facebook has announced the new Custom Audience features this past October.

The company promised to roll out globally “in the coming months” and have delivered.

It works by placing business on Facebook and marketing their website.  The Facebook third-party SDK mobile app, builds custom audiences based on actions people take while visiting their site.  
In the picture above, new custom features target a specific audience on the left.  On the right, an example of marketers creating a Page post to drive traffic to their website.  There are five call-to-action buttons for users to click on: Shop Now, Learn More, Sign Up, Book Now, and Download.

Facebook shows two features of how business target a specific market.
  • A travel website with a re-marketing pixel uses Custom Audiences to reach specific groups of people.
  • Retailers build re-targeting campaigns by installing the Facebook or third-party SDK in their mobile app.  People are targeted through both mobile or desktop, this encourages them to come back and purchase items in their shopping card.
Facebook pulls information located on other properties where the plugins reside back to its main service.  The benefit of revenue from this computer correspondence generates more beneficial advertisers.


Facebook places these ads where it sees it will platform best, this will be from mobile News Feeds, desktop News Feeds, and/or the right-side advertisement column on the Web.

The redesign on social networks are to be as seamless as possible.  In June, the efforts were announced, in July Facebook streamlined its ad products, removed online offers, sponsored results, and questioned ads.

By August and September, Facebook started letting marketers upload an image and it would be used for all ad types.

With the updated ad tools, most ads are focused on mobile devices.  Mobile devices are in compliance with companies needs to keep increasing its revenue.

What do you think about these ads?  Are they beneficial to you?  Please tell us your thoughts in our comments below!

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Facebook now lets all advertisers target people who visited their site or used their mobile app – The Next Web…

Facebook redesigns its ad buying and reporting tools to help businesses meet ‘objectives’ – The Next Web…

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