Amazon, the online e-commerce giant, wants you to begin using hashtags when shopping on their website.
The company’s new hashtag #AmazonCart and #AmazonBasket rolled out last month with mediocre popularity.
This is designed to make it easy to add items to your shopping cart without leaving your Twitter feed.
This new hashtag shopping tactic is a way to attract new, socially savvy, consumers to spend more time on the Twitter smartphone app.
“Twitter offers a great environment for our customers to discover product recommendations from artists, experts, brands and friends,” said an Amazon spokeswoman.
Making purchases through Twitter may come off as not going together, but it is just another way the Internet is changing our shopping habits.
This isn’t the first account of social media integrating with online shopping. In 2012, Facebook started to let users send each other actual gifts through the timeline.
This method didn’t last long, nor was it popular.
Chinese social network Weibo, which is the Chinese version of Twitter, launched a “buy” button last year.
This was done with the partnership of an e-commerce company Alibaba.
Chirpify is another similar shopping campaign on Twitter that allows brands and agencies to leverage social channels through hashtags. They have been in business for two years now.
Many businesses create campaigns with ‘Action hashtags’ to trigger accelerated internet marketing. #Win a free t-shirt!, #$25GiftCard, or #EnterToWin.
#AmazonCart will send an item to a cart, the @MyAmazon account sent from Twitter, will automatically respond to the action hashtag tweets delivering 3,357 tweets replying to the action hashtag #AmazonCart.
Amazon’s official Twitter accounts have promoted hashtags and brands through this means.
Amazon and Twitter have partnered to strengthen their mobile social network and sales conversions.
Consumers are increasingly spending time on their phones instead of PCs. It just makes sense for Amazon to campaign with Twitter. 78% of Twitter users access their site through a mobile device.
Amazon is campaigning for not only mobile users but also for the power of social media to advertise and make people want to buy more, according to CRT Capital Group Analyst Neil Doshi.
“Amazon has a very strong mobile presence, that is a tailwind for its e-commerce business,” he said. “Using Twitter just shows that Amazon is willing to use social mobile experiences to drive more sales. But, we wonder how many Twitter users would use this feature, as it might be a new way to shop.”
This is a chance for Amazon to change the perception of social shopping. Across the board, convenience, speed, and mobility will improve any business.
Would you purchase through #AmazonCart from Twitter? Do you think this will help or hurt shopping carts? Please leave your comments below!
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References:
Why Amazon wants you to use Twitter hashtags to shop – C|Net
http://www.cnet.com/news/why-amazon-wants-you-to-use-twitter-hashtags-to-shop/
Published: May 6, 2014
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